Online videos part 2 HTML5!
HTML5’s production began in 2003 and the standard is said only to be published in 2022. The W3C Consortium proposed HTML5 as a concept with video specifications which describe a standardized video player that all browsers and web interface’s can build directly into their software. The ultimate goal is to allow online users to watch videos without plugins, which Flash uses now. Those in HTML5’s corner believe in its potential power to surpass its rival once all the kinks are ironed out.
- HTML5 is open source programming accessible to all, but it is especially advtangeous for content creators and video marketers.
- HTML5 can collect certain data valuable for a creator to review such as the percentage of the video the user watch before navigating away from the page and total number of views stats.
- Creators have the ability to allow a window to appear within a certain point in time on the video eg. An online person watches a highlight of a basketball match slam dunk and ten seconds in BLIP! A Nike advert pops up in a window – developers can make this happen using HTML5.
- With HTML5 comes a nifty poster frame feature. It’s a still image which represents your video which displays before and after your video plays.
- Once HTML5 becomes standardized and implemented across browsers which will reduce amount and complexity of code needed to embed videos.
- HTML5 runs with iOS, Android, WM7 devices, laptops and desktops.
- HTML5’s browser specification is not yet fully known.
- This year browsers such as Mozilla Firefox, Google Chrome, Apple Safari and Opera started using HTML5, but online users with older browsers such as Internet Explorer 6 do not have the compatibility to support HTML5. 68% of online users are not using a browser that supports HTML5 video.
- When adding videos with HTML5 using CSS and HTML the measurements on a sub-pixel scale are rounded up or down, depending on the browser, which leads to unrealibity of the display of these pages. Flash adds videos with specific measurements in sub-pixel increments which allow for a better display on Flash sites.
- At this stage HTML5 has no live video streaming capabilities, no protected video streams and no video conferencing.
To learn how to embed a video using HTML5 watch the video below.